THE COLOR ONLY YOUR MIND CAN MAKE

Only five people have ever seen olo.

A Berkeley laser aimed at single photoreceptors produced the most saturated color in human experience. Olo Vision gets you closer than anything since: native HDR brightness and full Display P3 — locked away from every website and video — in a guided dark-room ritual. Your visual system does the rest.

No display can generate olo. But your mind can get closer than any screen. See how.

$4.99 lifetime · one purchase unlocks iPhone, Mac & Apple Vision Pro
The most saturated teal this screen can emit. The app shows the same teal — what changes isn't the panel. It's you.
THE OZ EXPERIMENT · SCIENCE ADVANCES · APRIL 2025

A color that breaks the chart.

UC Berkeley's "Oz" system fired 100,000 laser microdoses a second at individually mapped cone cells — stimulating only the M cones, a pattern no real light can produce. The percept was a blue-green beyond the natural human gamut. They named it olo.

520 nm 700 460 sRGB P3 sRGB's teal the app's teal + EDR brightness, out of this plane the 45 s of red pushes what you see out here olo
Stylized CIE chromaticity. Every color real light can make lives inside the horseshoe — olo doesn't (its marker is illustrative: olo has no chromaticity). And the map is flat: brightness rises out of it. EDR lifts the app's teal to 1,600 nits — past sRGB hardware in a third direction.
SATURATION RATING

4/4

From every subject. The most vivid natural teals score 2.9.

CLOSEST REAL MATCH

501–512 nm

And subjects still had to add white light to olo to reach it. Still inside the horseshoe.

PEOPLE WHO'VE SEEN IT

5

Through a laser that targets single cones. Until you get close.

Fong, Doyle et al., "Novel color via stimulation of individual photoreceptors at population scale," Science Advances 11:eadu1052 (2025) · open access

45 seconds of P3 HDR red. One frame later — your mind sees something beyond the screen…

01 · ADAPT

A full-field red at your display's peak brightness quiets your long-wavelength cones. Steady light, never flashing — that's the science, not a courtesy.

02 · THE CUT

A single-frame switch. No fade, no transition. Your eyes never get a chance to reset — the timing is the trick.

03 · ALMOST OLO

Rested M cones meet the most saturated teal Display P3 can make, driven to 1,600 nits. For a few seconds you see a color that is not on the screen.

THE MAGIC TRICK — AND WHY ONLY AN APP CAN DO IT

Four locks, one key.

The reveal only lands when everything fires at once: brightness the web can't touch, color the web can't specify, a dark room, and frame-exact timing. Miss one and it's just a teal screen. That's why no website or YouTube video can take you there — and why the app can.

EDR, UNLOCKED

The reveal renders as true HDR content, so the panel opens brightness reserves — up to 1,600 nits — that every web page is locked out of. Browser colors are capped at SDR by design.

P3, END TO END

The teal is authored in Display P3 and reaches the panel unconverted, at the gamut's exact edge. Video compression squeezes color into a smaller space — the saturation the trick rides on is the first thing crushed.

THE DARK-ROOM PROTOCOL

The app walks you through the setup: lights off, True Tone and Night Shift off, brightness pinned, distance set, eyes on the marker. The protocol is half the magic — a video playing in a lit room re-adapts your eyes as fast as the red can tune them.

THE SINGLE FRAME

The cut is one display frame, timed against your panel's refresh. Video players buffer, tone-map, and smear exactly that instant — the one the whole effect hangs on.

THE TRICK, ON FILM · 90 SECONDS · COMING SOON
LIVE ON THIS PAGE

The gamut gap, in your browser.

The left half is the most saturated teal sRGB allows — the web's standard. The right half is the same hue in Display P3, the wide gamut the app is built on.

Your display is wide-gamut — you can see the seam. That extra saturation is the raw material. And it's as far as any browser goes: the page you're reading is capped at SDR.The halves look identical? This display is sRGB — it physically can't draw the right half. That's exactly the wall the app is built past, on hardware that can.

THIS PAGE CAN DRIVE
THE APP CAN DRIVE
LOCKED AWAY FROM THE WEB
PEAK BRIGHTNESS, SAME TEAL
THIS PAGE
THE APP

Never on Android. Never on Windows.

Not spite — physics. The effect needs the full Display P3 gamut and Extended Dynamic Range driven to panel peak, on hardware we can calibrate against. Apple ships that. Nothing else does, consistently, and we won't pretend otherwise.

iPhone

Held close, it fills more of your vision than a laptop. Best on iPhone 14 Pro or later — 1,600 nits of peak HDR.

P3 · UP TO 1600 NITS · iPHONE 12+
Mac

On Liquid Retina XDR the app rides 16× of EDR headroom, frame by frame, to hold the panel at its physical limit.

P3 · XDR · 16× EDR
Apple Vision Pro

The researchers wished they could fill "the entire visual space, like an IMAX." That's the Immersive mode.

P3 · FULL VISUAL FIELD
"There is no way to convey that color in an article or on a monitor."
AUSTIN ROORDA · CO-AUTHOR OF THE OLO PAPER

He's right — and that's the product. Olo Vision doesn't put olo on your screen; nothing can. It uses the full P3 gamut and 1,600 nits of XDR to set your eyes up, then your own visual system takes the last step. Point a colorimeter at the display during the reveal and it reads an ordinary teal. No instrument will ever record what you saw — the color exists only in you. That's the same magic that makes olo olo: it was never light. It only exists in the seeing.

MADE IN ICELAND

Olo Vision is built by a professional photographer in Iceland — a career spent obsessing over pure color, much of it under winter skies that go electric. The reveal reminds him of exactly that: the voltage of the northern lights, conjured in your own eyes instead of the sky.

And anyone who has photographed the aurora knows the truth: no print, no screen, no photograph ever matches standing beneath it. Some beauty has to be experienced. Olo is the purest case there is — a color that can't be reproduced, only reached. This app is that obsession, aimed at the furthest color your perception allows.

See almost-olo tonight.

A dark room, 45 seconds, and a color no instrument can measure.

$4.99
LIFETIME · iPHONE, MAC & APPLE VISION PRO · NEVER A SUBSCRIPTION

Five people needed a laser. You need a dark room and the Apple screen you already own.

Buy on the App Store — $4.99
No account, no ads, no tracking. Just the color.
DISPATCHES FROM THE EDGE OF THE GAMUT
Color-science notes a few times a year. No spam, ever.